Drive Traffic to Your Website in Six Simple Steps
It’s not as difficult as you might think...

Digital marketing professionals know that an increase in website traffic directly correlates to an increase in sales, and fortunately, Increasing website traffic can be done using a number of easily implemented tactics that don’t require extensive knowledge of technical IT functions. Before starting the process, the key is finding out which tactics align with your budget and time constraints.

Getting more traffic might seem like a daunting task, but these six simple steps will prove that it’s not all that bad!

1. Create Your Own Content

Studies have shown that 78% of consumers prefer getting to know a company through articles rather than by advertisements, and 70% of people believe companies that provide custom content are more interested in building good relationships with their customers.

Not only does creating your own content directly contribute to your ranking performance via SEO, but also more people are likely to share custom content with their own audiences. Your content should be related to whichever niche you operate in and provide interesting information that a new audience can learn from.

You should create a mix of short and long pieces between 500 and 2000 words with the seamless addition of short and long-tail keywords. This will help maintain interest, as not everyone has the time, the attention span, or even enjoys reading long-form writing! And let’s face it; reading longer pieces can be a chore if you’re not in the mood!

2. Be Active on Social Media

Being active on social media is crucial to building better relationships with your customers. Nowadays, people use social media to interact with a business regarding any thoughts, queries or concerns that they may have.

There’s nothing more detrimental to customer relations than a business that completely ignores, or forgets to respond to such comments – this will give the impression of a business that simply doesn’t care.

Your social media platforms can be used to share and promote new content, new products & services or a re-stock of products. It’s then used to direct potential customers to your website’s online shop or booking system to dramatically increase your conversion rate opportunities. Don’t miss out on this important marketing channel!

3. Encourage Guest Bloggers!

Bloggers have a dedicated readership of their own, and leveraging their influence is a great way to attract their audience – think of it as audience sharing! Don’t stop there, feel free to offer your content writing services on their website in return for a mutually beneficial partnership.

Guest bloggers will not only write great content, but they’ll do their bit at promoting the piece on their website and across their various social channels. Remember that creating backlinks across the web is one of the most important functions of SEO, so you’ll essentially be killing two birds with one stone! Just remember to include parameters to negate the potential of anything inappropriate being written!

4. Optimize Your Email Marketing Strategy

Digital marketers agree that your email subscriber list has the potential to be your most profitable and cost-effective marketing channel. First, you’ll need to start building a database of your customers’ emails. Do this by offering a free service such as a newsletter in return for their email address.

Once you have a solid database, start sending emails at regular intervals to promote your new products or services and to announce any ongoing deals or promotions on offer that will drive more traffic to your landing page. Email lists can be incredibly vast, and you can reach massive amounts of people with the simple click of a button. Once you have an email template, conduct split tests to improve your email opening and click-through rates.

5. Supplement Organic Traffic with PPC Ads

Performing your obligatory SEO functions is necessary for your ranking potential. It’s important to remember, however, that these obligations take time to produce tangible results. SEO is an ongoing and continuous process that can either be left to a specialist or done by yourself if you have knowledge of how it works.

This is why PPC ads are required as a supplement to organic SEO if you’re looking for a quick fix or faster results. These ads appear in a search engine when they match with relevant keywords entered in a search query. Price can vary depending on the keyword you decide to target but the visibility they provide to your business can be worth the cost if you have an effective sales funnel.

A/B testing works brilliantly with PPC advertisements. You’ll be able to achieve the most effective final ad template that is most attractive to your target audience after extensive work that can be left to a digital marketing agency.

6. Leverage B2B Social Platforms

The effectiveness of LinkedIn as a traffic-driving tool really can’t be understated. LinkedIn is a social platform that helps businesses and professionals connect and network with each other. So if your company is B2B, creating an active LinkedIn account is a great way to meet other like-minded people who are looking to share and engage with interesting content.

Here’s how to use LinkedIn to drive traffic:

- Connect and engage with other accounts within your niche.
- Publish content on your LinkedIn account.
- Start a dialogue with accounts that might be interested in sharing your content.
- Share links to your website in comments – try not to spam.
- Be personable by responding to all comments and queries about your content.