Ardberg is a Scottish whiskey company from the famous whiskey-distilling region of Islay – a Scottish island. Islay is known the world over for its smoky single malts, due to the peat that is intensely burned during the distilling process.

The brand itself doesn’t have the world-wide reputation that some of its competitors has, such as Glenfiddich and Johnnie Walker, so it is working to rectify that with a touring bus that will travel much of the East Coast of the United States.

The double-decker bus will contain a miniature escape room that up to eight people can play at one time and complete in 15 minutes. As part of its marketing drive to increase brand awareness, Ardberg will use the escape game to enlighten guests about the culture and history of the malt whiskey – even including a VR experience, prizes and tasting opportunities.

From Ardberg’s website: “Most will never have the chance to visit Islay, home of the smokiest single malt scotch whiskey – Ardberg – so we are bringing Islay to you. See if you have what it takes to solve the puzzles in the Ardberg escape room. Can you make the ultimate escape?”

Visit the website for more information at: https://www.ardbegescape.com/